We nearly choked on our crossiant this morning when we saw that Kevin O'Brien has an autobiography - Six After Six - out this week.
For those of you with short memories, O'Brien shot to fame earlier this year when he smashed the fastest ever World Cup century - off just 50 balls - to help Ireland stun England in Bangalore.
Granted it was a tremendous innings and some of the banter between him and the England side that day was indeed quite amusing, but does it really justify a book?
Of course it doesn't. O'Brien eventually scored 113 runs off 63 balls, so even devoting one page to each ball would make it the slimmest autobiography since Lady Jane Grey decided to kill some time in the Tower of London before her execution to write an account of her nine days as Queen of England in 1553.
Other than his once in a lifetime innings, O'Brien has hardly set the cricket world alight, so it's hard to imagine what else he will be able to include in the story of his life.
I suppose it is indicative of today's society where people in their early twenties with just 15 fleeting minutes of fame feel justified in writing an autobiography of their lives - one former page 3 girl who habitually 'stars' in ghastly reality television shows seems to release an autobiography each week.
So there may be a market out there for O'Brien's book - although we suspect that he'll struggle to shift more than the number of runs he scored on that momentous day in Bangalore.
Where next?
Three reasons why (even as England fans) we’re pleased that Ireland beat England in the World Cup
An XI of unlikely World Cup heroes and a not so heroic 12th man
Check out all our Reverse Sweep cricket heroes and zeroes
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